eBook PDF / e-Pub Survival is not Enough: Zooming, Evolution, and the Future of Your Company

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Title:Survival is not Enough: Zooming, Evolution, and the Future of Your Company
Format Type:Ebook
Author:
Publisher:Simon & Schuster Audio
ISBN:0743520300
ISBN 13:
Number of Pages:
Category:Business, Non fiction, Management

Survival is not Enough: Zooming, Evolution, and the Future of Your Company by Seth Godin

PDF, EPUB, MOBI, TXT, DOC Survival is not Enough: Zooming, Evolution, and the Future of Your Company It s come to this All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance We now need a new way of doing business .

Most of us view change as a threat and survival as the goal Yet we work too hard to consider just getting by as our primary goal In Survival Is Not Enough bestselling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change It contains a simple yet revolutionary idea we can evolve our companies the same way nature evolves a species .

Darwin was right Evolution is a fundamental force of nature and Godin demonstrates how this force can be unleashed in any organization The first step is to eliminate the anti change reflex that s genetically coded into all of us Once a company learns to zoom embrace change without pain it is much more likely to evolve And a company that evolves can become ever more profitable .

Whether the market is up or down whether technology is hot or not in all industries from retail to tech to restaurants the organic approach to organizations described in this book will always outperform the competition As long as our world is unstable evolving businesses will win

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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Purple Cow: Transform Your Business by Being Remarkable, Poke the Box, Tribes: We Need You to Lead Us, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, The Icarus Deception: How High Will You Fly?, Linchpin: Are You Indispensable?, Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
No description available, The man i Business Week i calls the ultimate entrepreneur for the Information Age explains Permission Marketing the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it br br Whether it is the TV commercial that breaks into our favorite program or the telemarketing phone call that disrupts a family dinner traditional advertising is based on the hope of snatching our attention away from whatever we are doing Seth Godin calls this Interruption Marketing and as companies are discovering it no longer works br br Instead of annoying potential customers by interrupting their most coveted commodity time i Permission Marketing i offers consumers incentives to accept advertising voluntarily Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services By reaching out only to those individuals who have signaled an interest in learning more about a product i Permission Marketing i enables companies to develop long term relationships with customers create trust build brand awareness and greatly improve the chances of making a sale, The old saying is wrong winners do quit and quitters do win br br Every new project or job or hobby or company starts out exciting and fun Then it gets harder and less fun until it hits a low point really hard and not much fun at all br br And then you find yourself asking if the goal is even worth the hassle Maybe you re in a Dip a temporary setback that will get better if you keep pushing But maybe it s really a Cul de Sac which will never get better no matter how hard you try br br According to bestselling author Seth Godin what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts br br Winners quit fast quit often and quit without guilt until they commit to beating the right Dip for the right reasons In fact winners seek out the Dip They realize that the bigger the barrier the bigger the reward for getting past it If you can become number one in your niche you ll get more than your fair share of profits glory and long term security br br Losers on the other hand fall into two basic traps Either they fail to stick out the Dip they get to the moment of truth and then give up or they never even find the right Dip to conquer br br Whether you re a graphic designer a sales rep an athlete or an aspiring CEO this fun little book will help you figure out if you re in a Dip that s worthy of your time effort and talents If you are The Dip will inspire you to hang tough If not it will help you find the courage to quit so you can be number one at something else br br Seth Godin doesn t claim to have all the answers But he will teach you how to ask the right questions, b This is what the future of work and the world looks like Actually it s already happening around you Tony Hsieh CEO Zappos com b br br In bestsellers such as i Purple Cow i and i Tribes i Seth Godin taught readers how to make remarkable products and spread powerful ideas But this book is about you your choices your future and your potential to make a huge difference in whatever field you choose br br There used to be two teams in every workplace management and labor Now there s a third team the linchpins These people figure out what to do when there s no rule book They delight and challenge their customers and peers They love their work pour their best selves into it and turn each day into a kind of art br br Linchpins are the essential building blocks of great organizations They may not be famous but they re indispensable And in today s world they get the best jobs and the most freedom br br As Godin writes Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back It s time to stop complying with the system and draw your own map You have brilliance in you your contribution is essential and the art you create is precious Only you can do it and you must