NBC: America’s Network

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NBC: America’s Network

Read online NBC: America’s Network streaming NBC: America’s Network Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network Bringing together wide ranging original articles by leading scholars and industry insiders it offers a comprehensive view of the National Broadcasting Company NBC that brings into focus the development of this key American institution and the ways that it has intersected with and influenced the central events of our times Programs policy industry practices and personnel politics audiences marketing and global influence all come into play The story the book tells is not just about broadcasting but about a nation s attempt to construct itself as a culture with all the underlying concerns divisions opportunities and pleasures Based on unprecedented research in the extensive NBC archives i NBC America s Network i includes a timeline of NBC s and broadcasting s development making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States

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