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Title:Global Marketing (Custom Package)
Format Type:Ebook
Author:
Publisher:eBooks
ISBN:0536279845
ISBN 13:
Number of Pages:
Category:Business, Textbooks

Global Marketing (Custom Package) by Warren J. Keegan, Mark C. Green

PDF, EPUB, MOBI, TXT, DOC Global Marketing (Custom Package) For undergraduate and graduate global marketing courses The excitement challenges and controversies of global marketing Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the Ps to global marketing The new edition focuses on the recent changes in the world including the global financial crisis

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No description available, For undergraduate courses in Global International Marketing Suitable at the graduate level MBA level if used with supplemental cases The Fourth Edition draws students into the excitement challenges and controversies of global marketing The paperback two color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable Each chapter features vignettes and discussion cases featuring high profile real world companies and products examples from the trade press to illustrate key terms and issues topical and timely boxed features and concise summaries of the latest research findings published in scholarly journals, No description available, This text spans all of the basic principles of successful marketing It presents explains the marketing plan for the successful Honda Accord integrates the topic of international marketing throughout the book and includes a supplements package geared to both students and lecturers Chapters on competitive advantage branding and direct marketing feature in the text along with a discussion of international examples and special sections on global issues and events