eBook PDF / e-Pub This Business of Broadcasting

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Title:This Business of Broadcasting
Format Type:Ebook
Author:
Publisher:Billboard Books
ISBN:0823077306
ISBN 13:
Number of Pages:352
Category:Business, Non fiction

This Business of Broadcasting by Leonard Mogel

PDF, EPUB, MOBI, TXT, DOC This Business of Broadcasting This guide provides industry background and career advice in a three part arrangement The first on television covers organizational structures within the networks and stations programming syndication new technology and the structures of cable television The second part on radio focuses programming formats advertising formats advertising

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Making It in Public Relations is a comprehensive realistic guide to everything one needs to know when pursuing a successful career in public relations It is an introduction to public relations written for students who want or need a definition of the profession to understand what they are moving into as a career A thorough overview of the various roles and responsibilities involved in PR work the different types of PR functions and activities and its application in a variety of settings and scenarios are provided In fulfilling the book s editorial role author Leonard Mogel profiles the largest public relations firms life on the fast track at a small PR firm how corporate communications is carried on at a large financial institution and public relations for diverse organizations It will be of interest to those studying public relations at the university level recent mass communication journalism and public relations graduates interns in public relations firms and employees in other fields contemplating a move to this profession br, Making It in Public Relations is a comprehensive realistic guide to everything one needs to know when pursuing a successful career in public relations It is an introduction to public relations written for students who want or need a definition of the profession to understand what they are moving into as a career A thorough overview of the various roles and responsibilities involved in PR work the different types of PR functions and activities and its application in a variety of settings and scenarios are provided In fulfilling the book s editorial role author Leonard Mogel profiles the largest public relations firms life on the fast track at a small PR firm how corporate communications is carried on at a large financial institution and public relations for diverse organizations It will be of interest to those studying public relations at the university level recent mass communication journalism and public relations graduates interns in public relations firms and employees in other fields contemplating a move to this profession br, For years this book has been in the forefront as the prime source of information on succeeding in the magazine business Leonard Mogel shares his expertise gained from more than years of magazine experience in this thoroughly revised and updated full color edition It is an excellent primer for starting a magazine and also provides the facts figures and concepts needed to enter and become successfully employed in the magazine business br Features include br fundamentals of how to prepare a dummy issue and write a business plan br descriptions of job opportunities in the various phases of magazine publication and br candid interviews with industry leaders as well as case histories of failures and successes br, No description available