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Title:Essentials Of Employment Law
Format Type:Ebook
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ISBN:1843981629
ISBN 13:
Number of Pages:330
Category:Manga

Essentials Of Employment Law by David Lewis

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The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop, Manufacturing Demand, Bangladesh: Politics, Economy and Civil Society, Fat Planet: The Obesity Trap and How We Can Escape It, The Secret Language Of Success: Using Body Language To Get What You Want, The Man Who Invented Hitler: The Making of the Fuhrer, The Soul of the New Consumer: What We Buy and Why in the New Economy, Reading Contemporary Picturebooks: Picturing Text, Impulse: Why We Do What We Do Without Knowing Why We Do It, Thinking Better
In a room sat a theoretical physicist an engineer a mathematician a biochemist and a neuropsychologist Their task To evaluate the effectiveness of a marketing campaign for a grooming product that retails for less than br br The Brain Sell praised as the new Hidden Persuaders is the inside story of how our rapidly evolving understanding of the brain plays into the advertising marketing and retailing industry With the emergence of Big Data mining the persuasion industry is more prominent than ever David Lewis PhD internationally renowned researcher brings science to shoppingmapping the brain and the body to explore the sensitivities in our minds and discover how we select and buy Gone are the days of traditional salesmanshipin the United Kingdom and United States alone billion is spent annually on subliminal messaging and measuring consumers subconscious reactions to the color of a child s toy the smell of a store s interior or the font of the smallest letter on a soup can Lewis repeatedly surprises with secrets from the advertising and marketing industries revealing the scientific strategies used to evaluate and manipulate consumer response An enlightening read for marketers and advertisers and an urgently important one for anyone who considers themselves a smart shopper The Brain Sell shows that even after the product is on the shelf and the commercial is over the sales pitch goes on br br David Lewis PhD a neuropsychologist is founder and director at the independent research consultancy Mindlab International based at the University of Sussex Additionally he is a psychologist an international lecturer and acclaimed author most recently of Impulse Harvard University Press Dubbed the father of neuromarketing for his pioneering studies of analyzing brain activity for research and commercial purposes he currently specializes in noninvasive techniques for measuring human responses under real life conditions br, Reading Contemporary Picturebooks takes a look at one of the most vibrant branches of children s literature the modern picturebook This exciting new book takes a sample of contemporary picturebooks and closely examines the features that make them distinctive and then suggests a way of characterising the interanimation of words and pictures that is the essence of the form The reasons for the picturebook s vitality and flexibility are also explored and the close bond between the picturebook and its readers is analyzed Advances in our understanding of how visual images are organized are examined and the book concludes with an attempt to redescribe the picturebook in such a way that pictures readers and text may be drawn together Picturing Text will be of interest to students teachers and researchers interested in reading children s literature and media studies, Lewis and Bridger explore beyond the simple concepts of how we shop and unearth the very essence of the new consumer s behavior and show how to turn these insightful profiles into profits, Relatively little is known or understood about Bangladesh by outsiders Since its hard won independence from Pakistan in it has been ravaged by economic and environmental disasters Only recently has the country begun to emerge as a fragile but functioning parliamentary democracy relatively self sufficient in food production and with an economy that has been consistently achieving growth The story of Bangladesh told through the pages of this concise and readable book is a truly remarkable one By delving into its past and through an analysis of the economic political and social changes that have taken place over the last twenty years the book explains how Bangladesh is becoming of increasing interest to the international community as a portal into some of the key issues of our age the way globalization affects the world s poorer countries the long term effects of the international development industry the potential risks to people and environment from climate change and the political challenges facing modern Muslim majority nations In this way the book offers an important corrective to the view of Bangladesh as a failed state and also sheds light on the lives of a new generation of its citizens